Nokia kinda didn’t come with music….

2 11 2009

I’ve been on about this on Twitter a bit lately as it’s something that is really mystifying me.  We bought a Nokia ‘Comes With Music’ phone a little while ago now, having seen it at Mobile World Congress in Barcelona earlier this year.  When we got it home we found out that, because we’d bought the phone a week before the advertising campaign started, we weren’t entitled to our free tunes.  And we’re not the only ones.

Nokia fails to come up with much

Tune-free zone

I have spoken to a few people, mainly by accosting people on the street, who tell the same story.  There are others that claim the service is tough to use and increases in price the more you use it.  I don’t know how representative those views are but the figures speak for themselves.  A recent article claims that, although Nokia says it sold 3 million units by end April, only 32,728 had used the service in the UK by the end of July.

It strikes me that a great many of the millions of us that bought a Nokia 5800 XpressMusic or Nokia N96 may have fallen the victim to the ‘ad campaign’ loophole.  The public new about Comes With Music a long while before the ad campaign started, in fact many of us had been waiting impatiently after Mobile World Congress.

The XpressMusic phone was sold on the basis of Comes With Music, regardless of when the marketing campaign began – removing this privilege negates the reason for buying it in the first place.  Or am I being naive?

I’d be very interested to know how many others have been affected in this way!