About

Caroline

I have been working in PR for nearly 15 years for some of the biggest global brands and some of the most exciting technologies.  In my time I have been lucky enough to be involved with the launch of Google, eBay UK and Directline.com and worked for Microsoft for four years at August.ONE Communications.

On the management team at Racepoint Group I helped to run a portfolio of 26 technology clients across a number of different sectors. I had particular responsibility for Racepoint Group UK’s portfolio of telecoms and mobile clients including Taptu, Gameloft and Veveo and, most recently, supported Taptu and Racepoint at Mobile World Congress 2009 (MWC 2009).

I have a particular interest and expertise in digital media / influencer relations; managing social media and digital campaigns across a wide variety of campaigns including the management of Taptu’s corporate blog for MWC 2009 and having run a highly successful, 100 per cent digital PR campaign for BT Podshow, promoting BT’s portfolio of digital TV initiatives.  I am a passionate evangelist for the value of digital marketing and its complimentary value within a more traditional marketing environment.

Here’s a summary of my services:

  • Campaign support for busy teams; digital campaign advice and implementation; press release writing; media relations; story placement;  features pitching;  pitch development; press list development; advice on targeting
  • Analyst relations; advice on targeting, analyst pitch development, scheduling and attending briefings, report tracking; events management and co-ordination
  • Writing services; opinion articles / bylined articles; blog creation and management, press releases, white papers, annual reports, strategic consultancy
  • Strategic consultancy; developing PR strategy; creative campaign development; success in campaign delivery; measurement
  • Business development (for consultancies); how to create a new business pipeline; creative new business campaigns – stand out from the competition; lead management and conversion; how to create winning pitch presentations.

If any of this interests you, please don’t hesitate to get in touch or check out my recommendations on LinkedIn.

Cheers,

Caroline.

Contact details:

Email: carolinetarbett@gmail.com

Mobile: +44 (0) 7914 014145

Twitter: @CJTarbett

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